The Cleveland Cavaliers' 2024–25 Nike NBA City Edition uniform is a wearable canvas that celebrates Cleveland's visual arts, inspired by the Cleveland Museum of Art. The uniform features “torn-away” side panels revealing a coloring book pattern of Cleveland icons and Cavaliers artwork, inviting fans to personalize their jerseys and become artists themselves. The wordmark on the chest draws inspiration from the museum’s architecture, while the two-tone blue palette nods to both the museum’s branding and the Cavs’ iconic 1994 colorway.
For the design direction surrounding the uniform, our team set out to capture the elegance and sophistication of the Cleveland Museum of Art, blending it with the playful energy of the coloring book panels and the expressive, unpolished style of a young artist.
