For this playoff run, our fourth straight postseason appearance, we set out to move away from regular-season looks by trading white backgrounds for black and a shiny gold system that clearly signals playoffs. With more postseason experience and a plan for a longer run, we were able to plan a dedicated playoff shoot in March, giving us fresh player photography that shaped the visual direction and showed up everywhere from social content to large-scale banners and other in-market touch points. Even with the fast pace and high volume of deliverables, the final work stayed remarkably close to the original vision, which makes this campaign especially rewarding to look back on.
