Our 2025 Cavs Playoffs campaign centered on optimism and dreaming big. “Dream On” was selected as the theme song for the Playoffs intro video, capturing the hope of the postseason without arrogance, while keeping our sights set on the Larry O’Brien Trophy. Visually, we wanted to align with this same overall tone, so we shifted from the season’s black backgrounds to bright white and introduced a shiny gold rendering of our V logo to echo the championship trophy. We planned a shoot with a shiny gold basketball and stacked gloomy and starburst lens effects to create photos that evoked that same dreamy feeling. Every detail underscored our belief in a bold future—without losing humility.
