Cavs | NBA All-Star 2026

A cinematic sports branding campaign for the Cleveland Cavaliers’ 2025–26 All-Star Voting, built around the fan-favorite Classic Edition uniform and the navy and red All-Star palette inspired by the host LA Clippers. Blending movie-poster visuals, spotlight moments, and social-first design, this project positions Cavs players as headliners and invites fans to help “cast the vote” for Cleveland on basketball’s biggest stage.

For our 2025–26 Cavs All-Star Voting campaign, we leaned into our Classic Edition uniform, a fan favorite all season and a perfect match for the navy and red tones that defined this year’s All-Star branding, inspired by the host team, the LA Clippers. With the game set in Los Angeles, we drew from Hollywood’s movie magic, using movie-poster typography, award-style laurels, spotlights, and stars to turn the campaign into a cinematic celebration.
Fan giveaways throughout the voting period: movie poster, player highlight DVDs, and movie ticket
11 different screen sizes for a complete All-Star Voting takeover in Cleveland's Playhouse Square theatre district
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