I created this flexible look and feel package for Cavs Youth Sports with labeled and organized files so that various creative teams in the building were able to use my graphic templates to generate content for their own channels and contribute to a cohesive look across all platforms. This look and feel was used across printed fliers, social graphics and videos, in-arena screens, t-shirts, and more. The grittiness, overlapping layers, and crooked alignment of the branding are inspired by a letterpress class I took in college.
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